From Ervin / 1 min read
The Book Is Already in Your Business
Founders: your first book may already exist. Look at the questions customers ask you repeatedly.
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A note from Ervin
Founders: your first book may already exist. Look at the questions customers ask you repeatedly. Look at the mistakes you see people making.
Look at why you started the company. Look at the problem you became obsessed with. Look at what the industry gets wrong.
Look at the framework you developed to solve it. Look at the stories from the early days. Look at everything you wish you'd known before starting.
Those aren't random thoughts. Those could be chapters. I've learned that you don't always need to invent a book idea.
Sometimes you need to recognize the book hiding inside the work you're already doing. That's what I'm coaching people to do through PocketAuthor.
