From Ervin · 1 min read
I Went to the Doctor and Thought About Books
The other day I went to the doctor and had a thought that had nothing to do with my appointment: How many questions has a doctor answered thousands of times?
Read article →The journal / Notes on becoming
Ideas are a beginning. Practice is the proof.
Practical notes on finding your book, documenting the journey, and following through on the work that matters.
24 results
From Ervin · 1 min read
My Uber Driver Has a Book
The other day I got into an Uber and it made me think about something. How many people do we meet every day who are carrying a book around in their head?
Read article →From Ervin · 1 min read
The Book Is Already in Your Business
Founders: your first book may already exist. Look at the questions customers ask you repeatedly.
Read article →From Ervin · 1 min read
Expertise Isn't Enough If Nobody Can See It
There's a difference between having expertise and making your expertise visible. You can spend 20 years becoming excellent at something and still be relatively…
Read article →From Ervin · 1 min read
Give Me 15 Minutes and I'll Find Your Book
Your work, repeated questions, and hard-earned lessons can point toward a book. Start by naming what experience has taught you.
Read article →From Ervin · 1 min read
A Book Is a 5-Hour Meeting With You
A book is basically a 5-hour meeting with you that you don't have to attend. Think about that.
Read article →From Ervin · 1 min read
Don't Write 300 Pages
Start with ten important ideas, then add the stories, examples, evidence, and mistakes that make each idea useful to a reader.
Read article →From Ervin · 1 min read
Your LinkedIn Is Probably a Manuscript
Your LinkedIn profile might already contain the beginning of your first book. Go back through your last 100 posts.
Read article →From Ervin · 1 min read
A Book Shows How You Think
A business card tells someone your title. A book shows them how you think.
Read article →From Ervin · 1 min read
Stop Measuring a Book Only by Copies Sold
Book sales are one measure. Ervin explores how a book can also introduce your ideas, clarify your work, and begin a conversation.
Read article →From Ervin · 1 min read
Tell Me Your Profession, I'll Tell You Your Book
Tell me your profession. I'll tell you the book you should write.
Read article →Authorship · 2 min read
How to find the book hiding in your experience
Start with the questions people ask you. Find a reader, a promise, and a structure for the knowledge you already have.
Read article →Discipline · 2 min read
Motivation starts books. Systems finish them.
A practical writing rhythm for a real life: smaller scope, clear sessions, and a definition of done.
Read article →Business · 2 min read
Founders: document the ugly middle.
Capture decisions, customer questions, and changing assumptions before the polished story replaces the useful one.
Read article →Self-mastery · 2 min read
From purpose to practice: a weekly proof review
Use Know It, Show It, Own It, and Be It to turn an abstract intention into a commitment you can observe.
Read article →Fitness & habits · 2 min read
Build a routine you can return to
A reflection framework for making time, reducing friction, and tracking the consistency of habits you choose.
Read article →Men’s coaching · 2 min read
Responsibility begins with a specific commitment
A grounded way to examine personal priorities, ask for accountability, and make intentions concrete.
Read article →Authorship · 2 min read
Listening for the question behind a story
Turn a conversation into a useful writing question while respecting the person whose story prompted it.
Read article →Authorship · 2 min read
How to turn voice notes into a book outline
Organize spoken ideas into reader questions, themes, and examples, then turn one voice note into a useful paragraph.
Read article →Business · 2 min read
How to build a useful framework from experience
Explain where your method applies, show its reasoning, test it with a reader, and make its limitations clear.
Read article →Authorship · 2 min read
How to brief beta readers for useful manuscript feedback
Give beta readers a focused brief, ask for specific observations, and turn manuscript feedback into revision decisions.
Read article →Business · 2 min read
How to write an honest build-in-public update
Document real decisions and observations, separate evidence from interpretation, and leave the next question open.
Read article →Authorship · 2 min read
Using AI for writing without losing your editorial judgment
Give AI a bounded writing task, check generated claims against your sources, and revise for your own meaning and voice.
Read article →From Ervin · 1 min read
I Became an Author and a Coach
I became an author and a coach. Becoming an author changed the way I looked at my own experience.
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